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Marketing tactic requires mapping out the company's way for that forthcoming planning period of time, no matter if that be 3, 5 or ten decades. It requires enterprise a 360° overview of the agency and its running natural environment with a look at to pinpointing new business alternatives that the agency could likely leverage for competitive benefit. Strategic setting up also can reveal market threats the organization might have to think about for prolonged-phrase sustainability.[eleven] Strategic planning helps make no assumptions with regards to the business continuing to offer the identical solutions to the exact same consumers Down the road.
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The choice of competitive approach typically relies on many different aspects which includes: the firm's market position relative to rival firms,[61] the phase of your products lifestyle cycle.
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